Marketing Your Home to Prospective Buyers

Open Houses
To get maximum exposure, some agents hold open houses regularly- sometimes every weekend! Often, these events are advertised in local Houston newspapers, on social media, and/or on the agent’s website to increase traffic. Additionally, many agents have “broker open houses” in which they show your property exclusively to other agents and brokers in the North Houston community. By inviting other industry professionals to tour your home, your agent’s network is utilized in an effort to connect better to potential buyers.
Some agents will participate in multi-home tours curated by different real estate brokers and mortgage companies. During this event, your home is included on an agent/loan officer/broker tour of a specific area, along with multiple other homes. These tours tend to have high agent traffic, and you will always receive helpful feedback about your North Houston home for sale.

Online Marketing
While traditional marketing techniques are effective, they are complimented extremely well with the modern online real estate tools of today. In the age of digital marketing, it is important that your KW Professionals Realtor is able to promote your home through multiple online platforms. To take care that agents at KW Professionals are up to date on the most current online marketing techniques, agents receive extensive online training, ensuring that your home will be marketed effectively to prospective buyers throughout the web. Aside from appearing on the KW Professionals website, your home will appear on MLS, Zillow.com, Frontdoor.com, Trulia.com, REALTOR®.com, Homes.com, and many more.

Additionally, with the increasing role of social media in today’s real estate world, many of our agents are very active on popular social platforms, promoting your home and connecting with potential buyers via sites such as Facebook, Instagram, Twitter, Google+, YouTube, Linkedin, Pinterest, and more.

Traditional Marketing
Though marketing is an ever-evolving field, we firmly believe that both traditional and modern methods of advertising are effective when selling a home. Besides social media and online marketing, our expert agents also utilize tried-and-true techniques like print and word of mouth.  The idea? To ensure each home is advertised to every audience in multiple ways, allowing for maximum exposure.

Your agent can choose to send out postcards about the property, as well as create dynamic brochures and fliers for potential buyers. We also utilize “for sale” signs both in front of your home and on waterfront docks to maximize your selling audience.

When the “for sale” sign goes up in your yard, you can be assured that the accompanying KW Professionals logo will communicate one thing: your home is being represented by an extraordinary agent.